A review of the personal selling process indicates that selling is
A) a matter of establishing relationships.
B) getting a name on a sales contract.
C) about 90 percent luck and 10 percent skill.
D) giving way to computers in responding to consumer needs.

Question

Quizplus · Accepted Answer

The selling relationship often continues for years as the salesperson responds to new requests for information. Selling is a matter of establishing relationships, not just selling goods or services.

A Review of the Personal Selling Process Indicates That Selling