For high-involvement products that require extensive decision making, marketers should provide consumers with:
A) eye-catching advertisements and in-store displays to encourage them to make a purchase.
B) factual information that highlights competitive advantages of the products.
C) ready availability of the products in a variety of outlets and at competitive prices.
D) minimum information to encourage a quick purchasing process.

Question

Quizplus · Accepted Answer

High-involvement products require consumers to invest time and effort in making a purchase decision. Providing factual information that highlights the competitive advantages of the product helps consumers make informed decisions and reduces their perceived risk. This approach also builds trust in the brand and increases the likelihood of repeat purchases. Eye-catching advertisements and in-store displays (Choice A) can be useful in attracting attention, but they may not necessarily provide the necessary information to support a high-involvement purchase decision. Ready availability of products at competitive prices (Choice C) is a key factor in product availability, but it may not be sufficient to support high-involvement purchases. Finally, minimum information (Choice D) is not advisable as it increases perceived risk and encourages impulsive purchases, which may not be sustainable in the long run.

For High-Involvement Products That Require Extensive Decision Making, Marketers Should