_____ is the most common type of consumer decision process,and it is seen in operation in the way consumers purchase most packaged goods.
A)Limited decision making
B)Extensive decision making
C)Routine decision making
D)Alternative evaluation

Question

Quizplus · Accepted Answer

Routine decision making is the most common type of consumer decision process, where consumers make frequent, low-risk purchases of familiar products with little or no research or deliberation. This is typically seen in the way consumers purchase most packaged goods, such as food, beverages, and household items. Limited decision making and extensive decision making are more involved processes that occur when consumers are buying unfamiliar, expensive, or high-risk products. Alternative evaluation is a step in the decision-making process where consumers compare and weigh different options.

_____ Is the Most Common Type of Consumer Decision Process,and