Product knowledge influences:
A) how easily the product is available to a consumer.
B) how much time marketers spend on creating a marketing campaign.
C) how quickly a consumer goes through the decision-making process.
D) the relationship between cultural values and consumer decision-making process.

Question

Quizplus · Accepted Answer

Product knowledge can impact how quickly a consumer goes through the decision-making process as they may have a clearer understanding of the product's features, benefits, and drawbacks. This can lead to quicker decision making as consumers are more informed. However, it does not necessarily impact the availability of the product, the time marketers spend on a campaign, or the relationship between cultural values and consumer decision-making.

Product Knowledge Influences