For which of the following purchases would a consumer most likely engage in routine decision making?
A)Purchase of a new entertainment center
B)Purchase of a Snickers bar each afternoon as a snack
C)Hiring of a contractor to build a car deck
D)Purchase of a pedigree Golden Retriever puppy

Question

Quizplus · Accepted Answer

Routine decision making occurs when a consumer has purchased a product many times before and therefore does not require much consideration or research. Buying a Snickers bar every afternoon is likely a habitual purchase and falls under this category. The other options require more consideration and research, such as comparing prices, features, and quality, resulting in a complex or extensive decision-making process.

For Which of the Following Purchases Would a Consumer Most