In _____ distribution, a manufacturer limits the use of intermediaries to the ones believed to be the best available in a specific geographic area.
A) extensive
B) geo-demographic
C) intensive
D) selective

Question

Quizplus · Accepted Answer

This describes selective distribution, where a manufacturer limits the number of intermediaries used to those believed to be the best available in a specific geographic area. Extensive distribution refers to using as many intermediaries as possible, while intensive distribution refers to placing products in as many outlets as possible. Geo-demographic distribution is not a commonly used term in marketing.

In _____ Distribution, a Manufacturer Limits the Use of Intermediaries