A manufacturer utilizing an intensive form of distribution coverage:
A) usually produces products that require certain specialized selling effort or investment in unique facilities.
B) manufactures products that are characterized by low unit value and a high frequency of purchase.
C) severely limits distribution and provides intermediaries with exclusive rights within a territory.
D) limits the use of intermediaries to the ones believed to be the best available in the geographic area.

Question

Quizplus · Accepted Answer

An intensive form of distribution coverage focuses on making the product available at as many outlets as possible to increase the frequency of purchase by customers. This strategy is suitable for products that have a low unit value and require a high frequency of purchase, such as fast-moving consumer goods (FMCGs). It is not suitable for products that require specialized selling effort or investment in unique facilities (choice A), exclusive distribution (choice C), or limited intermediary use (choice D).

A Manufacturer Utilizing an Intensive Form of Distribution Coverage