An advantage of using mall intercepts as a data collection method in marketing research is that:
A)they provide unrestrained time to respondents.
B)their costs are free from the influence of incidence rates.
C)they do not require interviewer supervision.
D)they have fairly high response rates.

Question

Quizplus · Accepted Answer

Mall intercepts have fairly high response rates because they allow researchers to approach potential respondents who are already in a shopping or leisure mindset, and they have the opportunity to ask for their participation in person. This increases the likelihood that they will agree to participate and complete the survey.

An Advantage of Using Mall Intercepts as a Data Collection