Judgment and insight are needed to draw appropriate inferences and conclusions from research results because marketing research studies:
A)imply significant relationships among variables.
B)do not use econometric or statistical techniques.
C)seldom obtain findings that are unambiguous.
D)always use extremely large secondary data sets.

Question

Quizplus · Accepted Answer

Marketing research studies often involve complex data and multiple variables, which can make it challenging to draw clear and definitive conclusions from the results. Judgment and insight are necessary to navigate these complexities and interpret the findings in a meaningful way.

Judgment and Insight Are Needed to Draw Appropriate Inferences and Conclusions