One disadvantage of projective techniques as a data collection method is that:
A)they are highly threatening to respondents for sensitive topics.
B)they cannot be used for word association tests of new brand names.
C)they do not enable the identification of important motives underlying consumer choices.
D)they require trained and experienced interviewers as sensitive data may be elicited.

Question

Quizplus · Accepted Answer

Projective techniques often elicit sensitive data that require careful interpretation, thus necessitating interviewers who are not only trained but also experienced in handling such data and in ensuring the ethical treatment of participants.

One Disadvantage of Projective Techniques as a Data Collection Method