In the context of branding,brand equity:
A)is the set of assets or liabilities linked to a brand that adds or subtracts value.
B)is not determined by the consumer.
C)can only be possessed by consumer goods and not by organizational goods.
D)is independent of the results of the marketplace's relationship with a brand.

Question

Quizplus · Accepted Answer

Brand equity refers to the value added to a product or service due to consumer perceptions and expectations associated with the brand name. It is the set of assets and liabilities linked to a brand that can impact its financial value. This includes features like brand recognition, brand loyalty, perceived quality, and brand association. Therefore, option A is the correct choice. Option B is incorrect because consumer perception is a crucial element in determining brand equity. Option C is incorrect because brand equity can be present in both B2C and B2B products. Option D is incorrect because in the marketplace, the brand equity of a product or service and its sales performance are interlinked.

In the Context of Branding,brand Equity