In the context of brand and brand equity,which of the following is true of the multibranding strategy?
A)The image of one product (or set of products)is associated with other products a company markets.
B)A firm should not distance products from other offerings it markets.
C)The product(s)can be targeted at a specific market segment.
D)Should the product(s)fail,the probability of failure impacting on other company products is maximized.

Question

Quizplus · Accepted Answer

Multibranding strategy involves launching multiple brands in the same product category, each catering to a specific market segment. Therefore, the product(s) can be targeted at a specific market segment. Option A describes the umbrella branding strategy, where the image of one product is associated with other products a company markets. Option B is incorrect as a firm may distance products if they do not align with the overall brand image. Option D is incorrect because a sudden failure of one product does not necessarily impact other products marketed by the same company.

In the Context of Brand and Brand Equity,which of the Following