_____ is a form of branding,whereby a company attaches the corporate name to a product to enter either a new market segment or a different product class.
A)Multibranding
B)Franchise extension
C)Generic branding
D)Line extension

Question

Quizplus · Accepted Answer

Franchise extension involves using an established brand name to enter a new market segment or product class, leveraging the brand's existing reputation.

_____ Is a Form of Branding,whereby a Company Attaches the Corporate