How might an organization ensure that marketing objectives are compatible and aligned with top-level company objectives?
A) Involve marketing managers in setting company objectives
B) See how plans worked out at the end of the year
C) Maintain effective e-mail communication
D) Require every individual to set personal objectives
E) Require the marketing department to set objectives

Question

Quizplus · Accepted Answer

Involving marketing managers in setting company objectives ensures that they understand the overall direction of the company and can align their marketing objectives accordingly. This helps to ensure that marketing objectives are not in conflict with top-level company objectives.

How Might an Organization Ensure That Marketing Objectives Are Compatible