The direct market environment
A) includes customers, the company, and competitors.
B) consists of variables that can be controlled.
C) is broader in scope than the external environment.
D) includes economic and technological environments.
E) is made up of the political, legal, and social environments.

Question

Quizplus · Accepted Answer

The direct market environment includes three main components: customers, the company itself, and competitors. It is a specific and focused subset of the external environment. The variables within this environment are not always controllable, as they involve external factors such as changing customer preferences or competitor moves. Economic and technological environments are part of the broader external environment, while political, legal, and social environments may also impact the direct market environment but are not included in its definition.

The Direct Market Environment