All of the following are part of the direct market environment EXCEPT:
A) customers.
B) competitors.
C) the company itself.
D) the technological environment.

Question

Quizplus · Accepted Answer

The direct market environment includes those elements in close proximity to the firm that have a direct impact on its operations and success, such as customers, competitors, and the company itself. The technological environment, while still important, is considered part of the broader external environment that also includes economic, political, and sociocultural factors.

All of the Following Are Part of the Direct Market