Which of the following products probably would result in the lowest involvement purchase for most consumers?
A) Paper towels
B) Summer vacation
C) CD player
D) Sweater
E) Cough syrup

Question

Quizplus · Accepted Answer

Paper towels are a low-cost, low-risk, and frequently purchased item that does not require much consideration or decision making. It is a routine purchase that can be easily replaced if not satisfying.

Which of the Following Products Probably Would Result in the Lowest