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Routinized Response Behavior

Question 324

Multiple Choice

Routinized response behavior


A) is most likely when past purchases of similar products have not satisfied the consumer's needs.
B) is more likely when previous behavior has not yet been reinforced.
C) is most common for purchases where the consumer has much experience in how to meet a need.
D) increases the time required to make a purchase decision.
E) is likely in a new purchase situation.

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