When consumers use a problem-solving process to make purchase decisions, what is the next step after they become aware of a problem?
A) Evaluating alternative solutions.
B) Gathering information about possible solutions.
C) Deciding on the appropriate solution.
D) Evaluating the decision.
E) Making the commitment to purchase a particular product or service.

Question

Quizplus · Accepted Answer

After becoming aware of a problem, the next step in the problem-solving process is to gather information about possible solutions. This involves researching different products or services that could potentially solve the identified problem. After gathering information, the consumer can move on to evaluating alternative solutions, deciding on the appropriate solution, and ultimately making the commitment to purchase a particular product or service.

When Consumers Use a Problem-Solving Process to Make Purchase Decisions