Wilbur Donald has had good experience using Crest toothpaste and is in the habit of buying it. His level of brand familiarity for Crest is:
A) brand insistence.
B) brand preference.
C) brand desire.
D) brand recognition.
E) brand identity.

Question

Quizplus · Accepted Answer

Wilbur Donald's habit of consistently buying Crest toothpaste indicates a level of brand familiarity that falls under brand preference. This means that he has a strong liking for the brand and will choose it over other alternatives if they are available. However, if Crest is not available, he may consider other brands. This level of familiarity is lower than brand insistence but higher than brand recognition or brand desire.

Wilbur Donald Has Had Good Experience Using Crest Toothpaste and Is