When customers have consistently positive experiences with a brand, or they hear good things from the firm's promotion or other customers, we can expect that customers will _______ that brand name.
A) mistrust
B) demand
C) trust
D) tolerate
E) dislike

Question

Quizplus · Accepted Answer

When customers consistently have positive experiences with a brand or hear positive feedback about it, they are likely to trust the brand. Trust is a key factor in building brand loyalty and repeat business. Customers are more likely to choose a brand they trust over competitors, which can lead to increased demand for the brand. Mistrust, tolerance, and dislike are all unlikely outcomes of positive experiences and promotion.

When Customers Have Consistently Positive Experiences with a Brand, or They