Which of the following is NOT a level of brand familiarity?
A) Brand nonexistence.
B) Brand rejection.
C) Brand nonrecognition.
D) Brand preference.
E) Brand insistence.

Question

Quizplus · Accepted Answer

Brand nonexistence cannot be considered a level of brand familiarity as it refers to a situation where a brand does not exist or has not been introduced in the market yet. The other options (brand rejection, nonrecognition, preference, and insistence) all indicate different levels of familiarity that consumers have with a brand.

Which of the Following Is NOT a Level of Brand