Regarding adopter groups, which of the following statements is TRUE?
A) Innovators rely on the mass media and salespeople.
B) The early majority usually aren't opinion leaders.
C) Laggards rely primarily on opinion leaders.
D) Early adopters make little use of salespeople.
E) The late majority make the most use of salespeople.

Question

Quizplus · Accepted Answer

The early majority usually aren't opinion leaders. Innovators rely on mass media and salespeople, early adopters rely on personal experience and recommendations from trusted sources, and the late majority may rely on salespeople to convince them to adopt a product or service. Laggards often resist change and may not rely on any external sources for decision making.

Regarding Adopter Groups, Which of the Following Statements Is TRUE