Which of the following is NOT true concerning adoption curve groups?
A) The early adopter group tends to have the greatest contact with salespeople.
B) Early adopters are often unusual people who are not seen as opinion leaders.
C) Innovators rely more on impersonal sources of information than on salespeople.
D) Business firms in the innovator group are usually rather specialized and willing to take risks.
E) The early majority group have a lot of contact with mass media, salespeople, and opinion leaders.

Question

Quizplus · Accepted Answer

The statement "Early adopters are often unusual people who are not seen as opinion leaders" is not true. Early adopters are typically seen as opinion leaders within their social networks and are often sought out for their opinions and advice.

Which of the Following Is NOT True Concerning Adoption Curve