Which of the following adopter groups is most important to "sell"-given the importance of opinion leaders?
A) Late majority
B) Early majority
C) Laggards
D) Innovators
E) Early adopters

Question

Quizplus · Accepted Answer

Early adopters are the most important adopter group to sell to because they are opinion leaders who are respected by their peers and have a high degree of influence on others. They are also willing to take risks and try new things, making them more receptive to new products or services. If early adopters can be convinced to adopt a new offering, they can help spread the word and influence the opinions of the majority of people who follow them in the adoption process.

Which of the Following Adopter Groups Is Most Important to "Sell"-Given