Which of the following strategies is most likely to be used in a push promotion to intermediaries in a sales channel?
A) A retailer of flat-screen TVs runs ads in local newspapers
B) Consumers in a geographic area learn about a new flat-screen TV through television ads
C) Consumers in a geographic area contact a TV retailer to ask about a specific model of TV
D) A TV retailer provides free maintenance plans with every flat-screen TV a customer buys
E) A TV wholesaler includes a free flat-screen TV with every ten TVs that a retailer buys

Question

Quizplus · Accepted Answer

A push promotion strategy focuses on promoting the product to intermediaries in the sales channel, such as wholesalers or retailers. Offering a free flat-screen TV with every ten TVs purchased is an example of this strategy, as it incentivizes retailers to purchase more TVs from the wholesaler. Advertisements in local newspapers or on television would be more appropriate for a pull promotion strategy aimed at end consumers. Providing free maintenance plans with a customer's purchase is also more of a consumer-oriented promotion.

Which of the Following Strategies Is Most Likely to Be