When developing a good promotion blend, a marketing manager should:
A) be more concerned with persuading the target customers than informing or reminding.
B) determine who the firm is trying to influence.
C) realize that the right blend depends more on what customers expect than on what the firm wants to accomplish.
D) realize that promotion to final consumers is usually based on "pulling."
E) None of these alternatives is true.

Question

Quizplus · Accepted Answer

Determining who the firm is trying to influence is crucial when developing a promotion blend as it helps to tailor the message and select the appropriate communication channels to reach the target audience. The other options are not necessarily true in all situations - promotion can be about informing or reminding, the right blend depends on both customer expectations and the firm's goals, and promotion can also be based on "pushing" to reach final consumers.

When Developing a Good Promotion Blend, a Marketing Manager Should