Direct marketing communication designed to prompt immediate feedback by customers is also called
A) direct mail advertising.
B) direct-response promotion.
C) interactive communication.
D) online marketing.
E) downward communication.

Question

Quizplus · Accepted Answer

Direct-response promotion is the type of direct marketing communication that aims to generate an immediate response or action from customers, such as placing an order or requesting more information. It often includes a call-to-action and a response mechanism, such as a phone number, email address, or website link, to facilitate the customer's feedback. Direct mail advertising, interactive communication, online marketing, and downward communication are related concepts but not the same as direct-response promotion, which emphasizes the customer's response as the key objective.

Direct Marketing Communication Designed to Prompt Immediate Feedback by Customers