The main problem with integrated direct-response promotion is that it's nearly impossible to determine if it's effective.
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Q47: Direct-response promotion targets specific individuals who respond
Q48: In addition to mail, direct-response promotion may
Q49: Direct-response promotion usually relies on a customer
Q50: Achieving a measurable, direct response from specific
Q51: Most direct marketing communications are designed to
Q53: Direct-response promotion usually relies on a CRM
Q54: In the traditional communication process, a receiver
Q55: The message channel may be as important
Q56: "Noise" in the traditional communication process is
Q57: Customers evaluate both the message and the
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