Customers evaluate both the message and the source of the message only in terms of credibility.
Correct Answer:
Verified
Q52: The main problem with integrated direct-response promotion
Q53: Direct-response promotion usually relies on a CRM
Q54: In the traditional communication process, a receiver
Q55: The message channel may be as important
Q56: "Noise" in the traditional communication process is
Q58: A major advantage of mass selling is
Q59: The traditional view of promotion has focused
Q60: During the traditional communication process, a source
Q61: In customer-initiated communication, the customer decides how
Q62: The pushing approach recognizes the value of
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