Achieving a measurable, direct response from specific target customers is the heart of direct marketing.
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Q45: For communication to be effective, there must
Q46: In direct-response promotion, CRM databases have been
Q47: Direct-response promotion targets specific individuals who respond
Q48: In addition to mail, direct-response promotion may
Q49: Direct-response promotion usually relies on a customer
Q51: Most direct marketing communications are designed to
Q52: The main problem with integrated direct-response promotion
Q53: Direct-response promotion usually relies on a CRM
Q54: In the traditional communication process, a receiver
Q55: The message channel may be as important
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