The best way to improve the operation of our MACRO-marketing system-given the current objectives of our society-is:
A) to encourage marketing managers to produce only what they feel is good for consumers.
B) to eliminate intermediaries.
C) to do better marketing strategy planning and implementation.
D) to spend more on advertising.
E) to move toward a command economy.

Question

Quizplus · Accepted Answer

Better marketing strategy planning and implementation will help align the objectives of society with the goals of the MACRO-marketing system. This can lead to increased consumer satisfaction, ethical considerations, and sustainable business practices. Encouraging marketing managers to produce only what they feel is good for consumers may not be practical, as their personal bias may not align with the larger goals of society. Eliminating intermediaries may limit the availability and accessibility of products for consumers. Spending more on advertising may not necessarily improve the operation of the MACRO-marketing system. Moving toward a command economy may not be desirable in a capitalist society.

The Best Way to Improve the Operation of Our MACRO-Marketing