Better performance of our market-directed MACRO-marketing system may require:
A) newer and tougher laws-because the present laws don't do enough to protect competing firms from each other.
B) more consumer responsibility.
C) less emphasis on consumer privacy.
D) less business responsibility because consumers already determine whether a firm will succeed or fail.
E) None of these alternatives is correct.

Question

Quizplus · Accepted Answer

More consumer responsibility can lead to better performance of the market-directed MACRO-marketing system as consumers become more informed and make smarter choices, thereby encouraging firms to compete more efficiently and effectively. The other options are not relevant or can have negative consequences.

Better Performance of Our Market-Directed MACRO-Marketing System May Require