A forecast of target market potential:
A) Is an estimate of the expected conditions in the national economy.
B) Is an estimate of what an individual firm expects to sell to a market segment.
C) Is an estimate of what a whole market segment might buy.
D) Is an estimate of the expected conditions in an industry.
E) None of the above.

Question

Quizplus · Accepted Answer

A forecast of target market potential is an estimate of what a whole market segment might buy. It focuses on the specific market segment that a company plans to target with its marketing efforts and aims to estimate the size of that segment and the potential demand for the product or service being offered.

A Forecast of Target Market Potential