A marketing researcher estimates that all the users and potential users of a special industrial tool might buy about $600,000 worth next year. The marketing manager for one firm that sells the tools knows that her company sold $80,000 worth of tools last year and that her profits will be about 10 percent of sales. The market potential in this case is probably about:
A) $16,000
B) $600,000
C) $80,000
D) $8,000

Question

Quizplus · Accepted Answer

The market potential refers to the total sales revenue that all firms in the industry can expect to achieve in a specific period, which is estimated to be $600,000 in this scenario.

A Marketing Researcher Estimates That All the Users and Potential