"Market potential" is:
A) what a whole market segment might buy.
B) how much a firm hopes to sell to a market segment.
C) how much an industry hopes to sell to a market segment.
D) an estimate of the national income for the coming year.
E) All of the above.

Question

Quizplus · Accepted Answer

Market potential refers to the total amount of a product or service that a market segment could buy, regardless of the current level of demand or supply. It is an estimate of the maximum achievable sales potential for the entire market segment, not just for a specific firm or industry. Therefore, choices B and C are incorrect. Choice D is also incorrect as it refers to national income, which is unrelated to market potential. Choice E is incorrect as it includes all of the above options, which are not all correct.

"Market Potential" Is