The return-on-investment approach to evaluating possible product-market strategic plans is useful when:
A) the plans are for longer than two years.
B) there is uncertainty about the profitability of each plan.
C) the plans differ a lot in terms of investment required.
D) the total profit approach would be misleading because it ignores costs.
E) the plans involve very different strategies.

Question

Quizplus · Accepted Answer

The return-on-investment approach is particularly useful when plans differ significantly in terms of investment required, as it allows for a comparison of the efficiency of different investments by considering both the costs and the returns.

The Return-On-Investment Approach to Evaluating Possible Product-Market Strategic Plans Is