The "total profit" approach to evaluating possible product-market strategic plans:
A) is the best approach to use.
B) cannot be used to compare possible plans unless they are very similar.
C) may support a plan that is not the most profitable in the short run.
D) requires only sales forecasts for the life of possible plans.
E) All of the above are true.

Question

Quizplus · Accepted Answer

The "total profit" approach looks beyond short-term profits and considers the long-term profitability of a plan. Therefore, it may support a plan that is not necessarily the most profitable in the short run, but has the potential for higher profits in the long run.

The "Total Profit" Approach to Evaluating Possible Product-Market Strategic Plans