If you go into a restaurant in Vienna, Austria, and ask for a Diet Coke, the waiter may have no idea what you are ordering. This is an example of which part of the external market environment?
A) Political
B) Cultural and social
C) Legal
D) Economic
E) Competitive

Question

Quizplus · Accepted Answer

The cultural and social part of the external market environment includes factors such as language, customs, values, and beliefs that vary across different regions and countries. In this case, the fact that the waiter in Vienna may not understand the term "Diet Coke" may be due to cultural and linguistic differences.

If You Go into a Restaurant in Vienna, Austria, and Ask