Which of the following statements about company objectives is True?
A) Company objectives should be stated in vague terms to provide flexibility to lower-level managers.
B) Company objectives should be set by top management with no input from marketing managers.
C) A good mission statement can substitute for more specific company objectives.
D) Company objectives should be compatible with each other.
E) All of the above.

Question

Quizplus · Accepted Answer

Company objectives should be compatible with each other to ensure that they work together to ultimately achieve the overall goals of the company. Stating objectives in vague terms, setting them without input from relevant departments, or relying solely on a mission statement cannot ensure that they are compatible and aligned with each other.

Which of the Following Statements About Company Objectives Is True