In the short run, a marketing manager usually cannot control:
A) the competitive environment.
B) the cultural environment.
C) the legal environment.
D) the economic environment.
E) Any of the above.

Question

Quizplus · Accepted Answer

In the short run, a marketing manager usually cannot control the competitive environment, cultural environment, legal environment, or economic environment. These factors are outside of the control of a marketing manager and are often influenced by larger societal and economic forces. Therefore, the best choice is E, which indicates that none of these factors can be controlled by a marketing manager in the short run.

In the Short Run, a Marketing Manager Usually Cannot Control