"Positioning" might cause a marketing manager to:
A) introduce a new product for a segment with unsatisfied needs.
B) change a product's promotion to make its image fit more closely with the needs and attitudes of the target market.
C) shift attention to another market segment where competition is weaker.
D) physically change his or her product to compete more effectively with a competitor aiming at the same target market.
E) Any of the above.

Question

Quizplus · Accepted Answer

Positioning involves adjusting the marketing mix to better align with the target market's needs, which can include any of the actions listed: introducing new products, changing promotion strategies, shifting market focus, or altering the product itself.

"Positioning" Might Cause a Marketing Manager To