Ford Motor Co. asks members of its target market to rate its cars and those of General Motors and Chrysler on a 7-point scale in terms of two dimensions (comfortable seats and engine power) so that it can establish a quadrant-grid of these ratings. What type of analysis is Ford conducting?
A) Positioning
B) Combining
C) Qualifying
D) Dimensional

Question

Quizplus · Accepted Answer

Ford is conducting a positioning analysis by asking members of its target market to rate its cars and those of General Motors and Chrysler on two dimensions to establish a quadrant-grid.