"Positioning" is a marketing management aid which refers to:
A) how closely existing products match customers' ideal preferences.
B) how customers think about proposed and/or present brands in a market.
C) if some products are viewed as very similar.
D) All of the above.
E) None of the above.

Question

Quizplus · Accepted Answer

Positioning refers to how customers think about proposed and/or present brands in a market, as well as how closely existing products match customers' ideal preferences and if some products are viewed as very similar.

"Positioning" Is a Marketing Management Aid Which Refers To