The clustering techniques that can be used in segmenting:
A) eliminate the need for management intuition and judgment.
B) group people together into heterogeneous product-market segments.
C) try to find similar patterns within sets of data.
D) All of the above are true
E) None of the above are true.

Question

Quizplus · Accepted Answer

Clustering techniques are used to find similar patterns within sets of data. They do not eliminate the need for management intuition and judgment, and they may not necessarily group people together into product-market segments. Therefore, only option C is true.

The Clustering Techniques That Can Be Used in Segmenting