Combiners
A) look at various submarkets for differences rather than similarities.
B) try to increase the size of their target markets by merging two or more segments.
C) aim at one more market segments and offer each different marketing mixes.
D) have decided to sacrifice profits for sales volume.
E) aim at one submarket with a specialized marketing mix.

Question

Quizplus · Accepted Answer

Combiners try to combine or merge two or more submarkets to increase the size of their target market. This is done to achieve economies of scale and offer a more extensive range of products or services across various segments.