Having segmented its market, the Martinez Corp. has decided to treat each of two submarkets as a separate target market requiring a different marketing mix. Apparently, Martinez is following the _________ target market approach.
A) single
B) combined
C) multiple
D) separate
E) general

Question

Quizplus · Accepted Answer

Martinez Corp. is following the multiple target market approach by treating each submarket separately with a different marketing mix. This approach allows a company to tailor its marketing efforts to the unique needs and preferences of each submarket, increasing the effectiveness and efficiency of its marketing strategy.

Having Segmented Its Market, the Martinez Corp