Jazzy Tile Co. segmented its broad product-market and decided to aim at two different segments, offering each segment a different marketing mix. Jazzy Tile Co. is following the ______________ approach.
A) mass marketing
B) multiple target market
C) combined target market
D) single target market
E) All of the above.

Question

Quizplus · Accepted Answer

Jazzy Tile Co. is using a multiple target market approach, as it is targeting two different segments with different marketing mixes.