Which of the following statements about organizing for new-product development is TRUE?
A) New-product development departments or committees usually cause delays and should be avoided.
B) Few new-product ideas fail when product managers control the new-product development process.
C) The specific organization arrangement may not be too important--as long as there is top-level support.
D) Marketing managers should control new-product development.
E) All of the above are true.

Question

Quizplus · Accepted Answer

While top-level support is crucial, the specific organization arrangement can vary based on the company's culture and the nature of the new product. There is no one-size-fits-all approach to organizing for new product development. The involvement of cross-functional teams, which includes representatives from different departments, can lead to faster development and better products. It is also important to consider the customer's wants and needs throughout the process.

Which of the Following Statements About Organizing for New-Product Development