Regarding the new-product development process:
A) the hypothesis tested is that the new product idea will not be profitable.
B) a gradual "roll-out" of the product--region by region--allows for more market testing.
C) concept tests are done before any physical models are produced.
D) likely ROI should be estimated throughout the process to force the new idea to prove itself.
E) All of the above are true.

Question

Quizplus · Accepted Answer

All the statements are true regarding the new-product development process: A) testing profitability, B) gradual roll-out for market testing, C) concept tests before physical models, and D) estimating ROI throughout the process.

Regarding the New-Product Development Process